I guess this would tie into my plan for a summit of web designers, advertisers, website administrators to make a unified effort to make the internet a better place to be, more thought out advertising, better designed WebPages, and more insightful information. I would guess the beginning of this would be online news.
I always felt the New York Times and Google was a good model, apparently this article make light of what I saw as a better way to advertise, better web design, cross marketing, and intelligent news that EDUCATES! Its it important to note that if you give a viewer something other than a migraine of pop ups and misplaced ads that could have just as well been informative or place somewhere else works.
Find out more and read the article.